CRANK & SPRINTS MEDIAThe numbers behind the work.
7.7K+ YouTube subscribers and 19K+ Instagram followers. Over 4.7 million views across YouTube and Instagram in the last 12 months. An audience that is 74% aged 25 to 54.
7.7K+ on YouTube, 19K+ on Instagram
40K+ followers across YouTube, Instagram, Facebook, X, Threads and TikTok.
1.28 million views and more than 15,000 hours of attention
Views added, October 2025 to September 2026
1.28 million views across these twelve calendar months. The two steepest climbs are October 2025 and August 2026, both above 290,000 views in a single month.
Adults with buying power, in the markets that matter
74% of viewers are aged 25 to 54. The top five markets are Germany, the United States, the United Kingdom, France and Italy.
Age
56% of viewers are aged 25 to 44.
Top countries
Share of views among the five largest markets.
Gender
95.3% male: the core buyer of performance cycling equipment.
19K+ followers and 3.5 million views a year
Instagram adds what YouTube does not: 32% of followers are women, and Italy is the largest market.
Age
66% of followers are aged 25 to 44.
Top countries
Italy, the UK and the US lead. Share of all followers.
Gender
68% male and 32% female, among followers who state it.
Sources: YouTube Analytics and Instagram Insights, 17 October 2026. YouTube figures cover October 2025 to September 2026. Instagram figures are current followers of @rodryuki.
Top performers: four videos past 100,000 views
These are the best results on the channel, not averages.
Brands I work with
What you can book
Packages from £149
- Basic Instagram Stories package
- Instagram photo package
- Instagram carousel package
- Instagram Reel
- YouTube integration
- Dedicated YouTube review
- Multi video package
- Yearly sponsorship
One partner per product category per campaign. Category exclusivity for a set period is available on request.
Send a brief or book a call and you get the full rate card within 48 hours.
Let's build something together
Send the product, the goal and the timeline. You get a straight answer within 48 hours.